“Gotham’s True Face” QR Easter Egg
Warner Bros. Discovery – The Penguin TV Series
Campaign Objective
Engage TV audience in an interactive mystery by rewarding those who scan with insider story content.
Campaign Story
In the first episode of The Penguin, a masked man hands out flyers on a subway. The flyers display a real QR Code labeled “Gotham’s True Face.” Scanning it opens a secret website showing chat logs between Riddler’s followers planning crimes in Gotham. Each new episode, the site updates with cryptic messages, turning passive viewers into active participants hunting for clues.
Execution
Production team embedded a functional QR Code into a subway-scene prop flyer
Viewers paused and scanned the code
The scan opened an in-universe website tied to the show’s plot
New secret messages were added weekly in sync with episodes
Fan communities shared discoveries and theories online.
Campaign Success
Not reported (the campaign generated extensive fan discussion and media buzz).
Explore more QR Code campaigns
“Scan It. Circle It. Find It.”
Samsung (India)
A print ad for the Galaxy S24 Ultra in Times of India let readers try its new “Circle to Search” feature.
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
Nike By You QR
Nike
Nike enabled shoe customization via QR: codes on shoeboxes and posters led shoppers to the Nike By You online studio to design their own footwear
Ready to create your own success story?
Join thousands of businesses using Scanova to create engaging QR Code
campaigns that drive real results.
14-day free trial | No credit card required