Take a Ride Sweeps
Tic Tac
Campaign Objective
Use scans to power play and prize entries.
Campaign Story
Jan 2023 “Take a Ride” packs featured QR; scanning sent users to games, playlists, and sweepstakes entry.
Execution
Produced colorful Tic Tac packs with QR
Launched nationwide with POS displays
Fans scanned QR to microsite
Microsite hosted games, playlists, and sweepstakes forms
Users submitted entries and shared scores socially.
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