Sustainability QR Packaging
Cocokind
Campaign Objective
To educate buyers by revealing each product’s detailed sustainability data via QR.
Campaign Story
Cocokind’s new packaging in 2022 featured a QR code labeled “Sustainability Facts.” When customers scanned it, they were taken to an interactive “Climate+” carbon labeling platform. This platform displayed metrics like carbon emissions and recyclability of each bottle. Cocokind aimed to provide transparency and help consumers make eco-friendly choices.
Execution
Print unique QR code and link on product packaging
Place products on store shelves and online
Consumers scan QR to view live sustainability dashboard on Climate+
Cocokind shares metrics across social media to boost engagement.
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