Starlight Cosmic Concerts
Coca-Cola
Campaign Objective
To promote a new flavor through interactive AR, driving engagement by having consumers scan and watch an exclusive AR concert
Campaign Story
Scanning QR codes on limited “Starlight” Coke bottles opened an AR “Cosmic Concert” – a holographic Ava Max performance beamed from the bottle – giving fans an out-of-this-world music experience while tasting the space-inspired cola
Execution
Launched limited-edition Starlight bottles with QR on label
Consumers scanned to see a volumetric Ava Max mini-concert in AR
Rolled out 3 different song performances over spring 2022
Explore more QR Code campaigns
“Scan It. Circle It. Find It.”
Samsung (India)
A print ad for the Galaxy S24 Ultra in Times of India let readers try its new “Circle to Search” feature.
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
Nike By You QR
Nike
Nike enabled shoe customization via QR: codes on shoeboxes and posters led shoppers to the Nike By You online studio to design their own footwear
Ready to create your own success story?
Join thousands of businesses using Scanova to create engaging QR Code
campaigns that drive real results.
14-day free trial | No credit card required