Slurp & Win Switch
Capri Sun
Campaign Objective
Drive scans to sweepstakes entries tied to purchase.
Campaign Story
Jan 2024 cartons featured a QR linking to the sweepstakes site for Switch prizes and bonus entries via receipt upload.
Execution
Released co-branded cartons with QR
Displayed in supermarkets with shelf tags
Fans scanned QR to sweepstakes microsite
Submitted entries to win Switch consoles
Uploaded receipts for bonus entries.
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