“QR to Qatar” World Cup Ad
Adidas
Campaign Objective
To drive engagement by entering fans into a World Cup raffle via a scanned QR.
Campaign Story
In a 2022 ad film released during India’s World Cup fever, Adidas India displayed a prominent QR code on screen called “QR to Qatar.” Fans scanning this code on their phones were taken to a campaign page where they could enter a contest to win tickets to the FIFA World Cup in Qatar. The campaign generated social buzz by leveraging India’s passion for football and Ranveer Singh’s celebrity appeal.
Execution
Film TV spot with QR code and celebrity (Ranveer Singh)
Air on TV and digital platforms
Viewers scan QR code to visit campaign website
Users enter personal details to join raffle for World Cup prizes.
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