Pepsi Super Bowl AR
Pepsi
Campaign Objective
To extend the Super Bowl halftime experience beyond the TV by getting fans to engage with Pepsi’s brand via an interactive AR camera app
Campaign Story
Pepsi incorporated a QR code in its Super Bowl halftime show promo. When scanned, it prompted users to download/open the Pepsi Halftime app, where fans could use an exclusive AR filter to take photos/videos with virtual halftime show elements and share them on social media
Execution
Aired Pepsi Halftime Show spot with on-screen QR call-to-action
Viewers scanned to access a dedicated AR photo app
Fans created and shared AR content featuring Pepsi and halftime artists
Campaign Success
Not reported (app engagement data not public)
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