Nike By You QR
Nike
Campaign Objective
To empower customers to personalize products easily by scanning a code, thereby driving engagement and sales of custom Nike gear
Campaign Story
Nike placed QR codes in stores and on product packaging that instantly launched the Nike By You customization platform on one’s phone. Shoppers could start designing a sneaker model of their choice – choosing colors, materials, and adding text – right when inspiration struck, without needing to manually navigate to the site
Execution
Displayed “Design Your Own” QR codes in retail and on shoeboxes
Scan opened Nike’s mobile customization studio
Users created a custom shoe and could seamlessly proceed to order it
Campaign Success
Not reported (feature integrated as ongoing offering)
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Nike By You QR
Nike
Nike enabled shoe customization via QR: codes on shoeboxes and posters led shoppers to the Nike By You online studio to design their own footwear
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