Newstalgia Pac-Man
Pizza Hut
Campaign Objective
To blend nostalgia with modern tech, driving sales and social buzz by turning pizza boxes into interactive game experiences
Campaign Story
Pizza Hut’s limited $10 Tastemaker pizzas came in Pac-Man branded boxes with a scannable QR code. A customer could point their phone at the QR, which rendered a classic Pac-Man maze on the box in augmented reality. After playing the AR Pac-Man, users could share their high score on Twitter for a chance to win a life-sized Pac-Man arcade machine
Execution
Printed AR Pac-Man maze design and QR on pizza boxes
Customers scanned and played Pac-Man in AR on their table
Players posted scores on social to enter the Pac-Man cabinet sweepstakes
Campaign Success
Not reported (thousands participated; campaign lauded for innovation)
Explore more QR Code campaigns
“Scan It. Circle It. Find It.”
Samsung (India)
A print ad for the Galaxy S24 Ultra in Times of India let readers try its new “Circle to Search” feature.
WcDonald’s Anime Promotion
McDonald’s
Limited-edition anime-themed packaging with QR Codes unlocked weekly digital manga chapters. Fans got exclusive story content via scans.
Nike By You QR
Nike
Nike enabled shoe customization via QR: codes on shoeboxes and posters led shoppers to the Nike By You online studio to design their own footwear
Ready to create your own success story?
Join thousands of businesses using Scanova to create engaging QR Code
campaigns that drive real results.
14-day free trial | No credit card required