Marvel AR Cans
The Coca-Cola Company
Campaign Objective
Drive scans from cans to AR content and rewards.
Campaign Story
In Aug 2024, Coca-Cola released Marvel co-branded packs; scanning the on-pack QR opened AR animations and prize entries in the Coca-Cola app.
Execution
Designed Marvel cans with superhero art and QR
Distributed nationwide across retailers and cinemas
Fans scanned QR with smartphones
Redirected to Coca-Cola Creations Hub
Hub opened AR animations with hero scenes and prize entry.
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