Let Them Look QR Ads
Zales
Campaign Objective
To drive direct sales from TV by placing QR codes on paused ads that link viewers to the product page.
Campaign Story
In Sept 2025, Zales ran programmatic pause ads for its “Let Them Look” jewelry promo. When viewers paused the CTV ad, a QR code appeared. Scanning the QR code took viewers to Zales’ online shopping page for that product. This approach boosted QR scan rates by 276%.
Execution
Plan a CTV campaign targeting viewers (e.g. mothers’ day jewelry)
Create pause ads with a visible QR code (the "Let Them Look" creative)
Deploy ads
when viewers pause, the QR is shown and scanning it directs them to the Zales shopping site.
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