Flip Halloween AR Packs
Chobani
Campaign Objective
Encourage seasonal scans that drive play and rewards.
Campaign Story
Oct 2024 Flip multipacks had QR codes; scanning launched an AR game across eight realms with digital or mailed treats.
Execution
Designed Halloween-themed packs with QR
Distributed in retail during October
Fans scanned QR to launch AR mini-game
Explored eight themed AR worlds
High scorers submitted details to receive digital or mailed treats.
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