Emily in Paris Packs
Häagen-Dazs
Campaign Objective
Boost scans from packs to contest entries and branded content.
Campaign Story
Aug 2024 packs in 20 markets carried QR codes; scanning led to prize draws and themed digital experiences.
Execution
Designed pints with Emily in Paris branding and QR
Distributed globally across 20 markets
Fans scanned QR to prize portal
Entered to win luxury Paris-themed prizes
Re-scanned weekly to see new prize drops.
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