Dig Deeper OOH
Innocent Drinks
Campaign Objective
To educate eco-conscious consumers and grow first-party data by prompting QR scans on the go
Campaign Story
Commuters scanned “Scan to Dig Deeper” QR ads underground, unlocking Innocent’s sustainability stories and a sign-up for updates, reinforcing eco-friendly image
Execution
Placed QR-equipped “roots” posters in metro
Riders scanned to open a mobile site on green initiatives
Offered free seed packs for sign-ups
Campaign Success
25,000+ profiles collected (exceeded goal by 5000%); 65% engagement rate
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