Built for Whoever NFT Drop
Kia America
Campaign Objective
To drive engagement and buzz for a new model by rewarding ad viewers with limited-edition NFTs via QR scan
Campaign Story
In a 30-second Kia Soul “Built for Whoever You Are” ad, animated skeleton characters drive the car. A QR code flashes on-screen – viewers who scan it are taken to Kia’s partner platform to instantly claim a free Kia-themed DASK NFT and store it in their digital wallet
Execution
Aired Kia Soul TV spot featuring hidden QR code
Viewers scanned it to access Sweet.io NFT claim page
10,000+ unique Kia avatar NFTs were distributed to scanning participants
Campaign Success
10,100 NFTs available (fully redeemed)
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