Borderlands AR Packs
White Castle
Campaign Objective
Convert packaging scans into playful AR interactions.
Campaign Story
July 2024 restaurant cups and retail boxes added QR; scanning launched seven AR scenes featuring Borderlands characters.
Execution
Printed Borderlands-themed cups and packs with QR
Distributed across restaurants and retail stores
Customers scanned QR via phone
Mobile site launched AR experiences with characters
Fans shared AR selfies and learned film release details.
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