100 Years QR Packs
Corona
Campaign Objective
Drive celebratory entries and engagement from packs.
Campaign Story
Apr 2025 anniversary cases included QR; scanning opened sweepstakes for trips to beaches on the “Beach 100” list and merch.
Execution
Designed 100-year packs with celebratory QR
Distributed widely with in-store displays
Shoppers scanned QR to sweepstakes site
Entered to win global beach trips
Instant prizes like coupons unlocked via scan.
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