100 Days QR Prize Hunt
Budweiser
Campaign Objective
To create an interactive fan treasure hunt around World Cup QR codes.
Campaign Story
In 2022 (FIFA World Cup year), Budweiser staged a “100 Days to World Cup” campaign across multiple countries. Special crates of Budweiser beer were secretly placed in cities like São Paulo and Buenos Aires. Each crate bore a hidden QR code. Fans who scanned the code were taken to a micro-site and given a chance to win prizes (including World Cup match tickets and cash). The campaign generated social media buzz as fans raced to find and scan the QR codes in stadiums and public spaces.
Execution
Place branded prize crates in select global locations
Fans locate and scan the QR code on a crate
Scanning links to entry form for sweepstakes
Winners receive concert/match tickets or free beer.
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