“Make It Avocado” ChatGPT Ad

Avocados from Mexico

OOH CampaignsFood & Beverage MarketingNorth AmericaUnited States2023

Campaign Objective

To boost brand buzz by gamifying the Super Bowl ad—inviting viewers to co-create social media content via a scan for a chance to win engagement.

Campaign Story

In the Avocados From Mexico Super Bowl spot, viewers saw a utopian world built on avocados (“The Big Avocado”). A QR code cameo appeared on a fake billboard within the ad. Those who scanned it were prompted to compose a whimsical “aPhone” tweet (spoofing Apple’s iPhone) using a ChatGPT integration. The ad’s playful alternate reality and interactive QR Easter egg encouraged fans to share their generated tweets, extending the campaign onto social media.

Execution

During the 60-second Super Bowl ad, a QR code was subtly embedded on a background billboard

Viewers who noticed and scanned it were taken to a microsite with a ChatGPT-powered tweet generator

Users created humorous avocado-themed tweets (“aPhone” instead of iPhone, etc.) and shared them on Twitter

The brand monitored and amplified the best fan-created tweets

PR coverage highlighted the ad’s tech-savvy hidden QR feature, magnifying its reach.

Campaign Success

Not reported in detail, but the QR Easter egg sparked online conversation and creative user-generated tweets, enhancing the ad’s impact beyond the TV spot.